Beyond the use case

AI that drives impact in production

From artificial intelligence to tangible business impact

Artificial intelligence is making its way into companies, but adopting new technology doesn't automatically mean creating value.
True impact comes when AI is applied to the right processes, where it can simplify tasks, process information, support decision-making, and tangibly improve how people work.

This is the starting point for our event on October 22, 2026, where we will explore how to move from experimentation to practical application, starting with real-world processes and specific business needs. Because the point isn't to ask where to use AI, but to understand where it can generate measurable impact for the company.

Where and when?

📍 Villa Arconati - Via Fametta 1, 20021 Castellazzo (MI)

📅 Thursday, October 22, 2026

🕒 From 9:30 AM to 2:30 PM

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‍How to take AI beyond experimentation

The journey toward adopting artificial intelligence doesn't end with the creation of a single use case.
Experimentation can demonstrate the technology's potential, but real value comes when the solution is integrated into processes and can be used, measured, and scaled.

This is why it is essential to start with the company's concrete needs, identify the processes where AI can generate the most value, and build a sustainable implementation roadmap. The goal is not to introduce AI everywhere, but to focus on applications capable of delivering a real business impact.

During the event, we will discuss this transition by showing what it means to take AI from the lab to daily operations, analyzing three concrete use cases developed for specific processes: sales, supplier management, and warehousing.

Event Schedule

09:30 AM: Welcome Coffee
10:00 AM: Welcome by Girolamo Marazzi, Founder and CEO of BlueIT, and introduction by Francesco Marino, Editor-in-Chief of Digitalic
10:20 AM: Interview with Stefania Asti, Data & AI Software Sales Director at IBM
10:35 AM: Presentation by Gianluca Ceruti, Adjunct Professor at the Università Cattolica del Sacro Cuore, and Paolo Catti, Professor at the Università Cattolica del Sacro Cuore
11:05 AM: Presentation by Leonardo Marazzi, BU Leader of Digital Transformation and AI at BlueIT: a session dedicated to IBM AI technology and the evolution of Artificial Intelligence in business.
11:45 AM: Coffee Break
12:00 PM: Start of thematic roundtables on three use cases:
- AI for sales: respond to your customers instantly, led by Giulio Zanchini, Digital Innovation Expert at BlueIT, and Alyssa Ramanantsoa, AI Specialist at BlueIT;
- AI for procurement: gain a clear view of your suppliers, led by Francesco Sartini, CTO and BU Leader Shield at BlueIT, and Salvatore Nicastro, Delivery Manager at BlueIT;
- AI for the warehouse: automated delivery note reading and order reconciliation, led by Gianni Cressari, Solution Manager at BlueIT, and Lorenzo Di Nicolò, Digital Innovation Expert at BlueIT
1:00 PM: Networking lunch

At the end of the event, you can join a guided tour of Villa Arconati to discover the history, rooms, and beauty of one of the most fascinating historic villas in the region.

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Who should attend

This event is designed for entrepreneurs, CEOs, IT managers, innovation managers, and decision-makers who want to understand how to apply artificial intelligence to their business in a practical way. It is specifically aimed at those who are not looking for a theoretical overview of AI, but rather want to understand which processes can be transformed, where to start, and how to move from experimentation to concrete, scalable application.

Join the event

On October 22, 2026, bring your company's questions, processes, and challenges with you: it will be an opportunity to see how AI can be applied to real-world processes, exchange ideas with those already working on these projects, and understand which opportunities can be turned into value for your business.

Because AI doesn't generate value just by being adopted, but when it is applied to the right process.

To register, click the button below and fill out the brief questionnaire: your answers will help us identify the roundtable best suited to your interests and needs. At the end, you will be asked to enter your details to confirm your registration for the event.